Privacy Policy

1. Who We Are

Bets254 provides sports predictions, football analysis, match previews, statistics-based insights, and informational sports content.

2. Information We Collect

We may collect the following types of information.

3. How We Use Your Information

We may use your information for the following purposes:

• To provide and improve our website
• To publish and organize sports prediction content
• To respond to your questions or support requests
• To send updates where you have subscribed or agreed to receive them
• To manage user accounts, where applicable
• To improve website security
• To detect fraud, abuse, spam, or unauthorized access
• To understand website performance and user behavior
• To comply with legal and regulatory obligations
• To enforce our Terms and Conditions

We do not use your personal information to guarantee betting outcomes or provide financial advice.

4. Legal Basis for Processing Personal Information

We process personal information only where there is a lawful reason to do so. Depending on the situation, we may rely on:

• Your consent
• Performance of a contract or service requested by you
• Compliance with legal obligations
• Our legitimate interests, such as website security and service improvement
• Protection of users, the website, and the public from fraud or abuse

5. Cookies and Tracking Technologies

Bets254 may use cookies and similar technologies to:

• Keep the website working properly
• Remember user preferences
• Improve website speed and performance
• Understand how visitors use the website
• Measure content performance
• Support security features
• Display relevant content, where applicable

You can control or disable cookies through your browser settings. Some parts of the website may not work properly if cookies are disabled.

6. Analytics Tools

We may use analytics tools such as Google Analytics, privacy-friendly analytics tools, or similar services to understand website traffic and improve our content.

• Pages visited
• Time spent on pages
• Device type
• Browser type
• General location
• Traffic source

This information helps us improve the website and user experience.

7. Advertising and Affiliate Links

Bets254 may display advertisements, sponsored content, or affiliate links where clearly disclosed.

If we link to third-party websites, including sports platforms, news sources, statistics providers, or licensed betting operators, those websites are responsible for their own privacy practices.

Bets254 does not control how third-party websites collect, store, or use your information. You should review their privacy policies before using their services.

9. Sharing Your Information

We do not sell your personal information.

We may share limited information with trusted third parties where necessary, including:

• Website hosting providers
• Email service providers
• Analytics providers
• Security and fraud prevention tools
• Payment processors, if paid services are introduced
• Legal, regulatory, or law enforcement authorities where required by law

Any third party that processes personal information on our behalf should only use it for the agreed purpose and should protect it appropriately.

10. Data Storage and Security

We take reasonable technical and organizational measures to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

• Secure hosting
• Password protection
• Access controls
• SSL encryption
• Regular system updates
• Limited staff or admin access
• Monitoring for suspicious activity

However, no website or internet transmission is completely secure. You use the website at your own risk.

11. Data Retention

We keep personal information only for as long as necessary for the purpose it was collected, unless a longer retention period is required by law, regulation, accounting obligations, security reasons, or dispute resolution.

When personal information is no longer needed, we may delete, anonymize, or securely dispose of it.

12. Your Data Protection Rights

Subject to applicable law, you may have the right to:

• Be informed about how your personal information is used
• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Object to certain types of processing
• Request deletion of false, misleading, or unnecessary personal information
• Withdraw consent where processing is based on consent
• Request restriction of processing in certain cases
• Raise a complaint with the relevant data protection authority

To exercise your rights, contact us at info@bets254.co.ke. We may need to verify your identity before acting on your request.

15. Third-Party Websites

Bets254 may contain links to third-party websites. These websites are not controlled by us.

• Their privacy policies
• Their content
• Their security practices
• Their services
• Their use of personal information

You should read the privacy policy of any third-party website you visit.

16. Email and Marketing Communications

If you subscribe to our updates, we may send you emails about sports content, website updates, or related information.

You can unsubscribe at any time by using the unsubscribe link in our emails or contacting us directly.

We will not send marketing communications where consent is required and has not been obtained.